pepsico (bubly + lifewtr)
bubly
social evergreen design + photo
social flavor launch campaigns
The goal for bubly flavor launch campaigns was to leverage trending conversations and pop culture to maximize visibility and impact. The Key Lime Pie LTO launch was a Love Island spoof, our Bellini Bliss x Strawberry Sunset launch was inspired by Deuxmoi blind items, and Charli XCX’s Brat remix trend happened just in time for the Melted Ice Pop Target LTO launch.
key lime pie lto
social evergreen video production
viral hits
lifewtr
social design + photo
As Art Director at The Studio at PepsiCo, I ideated and produced evergreen and trending social media content in the form of designed assets, photos, and videos. I worked under a Creative Director and alongside other visual and copy art directors. I designed, captured, styled, and edited all the following assets, with some composited designs using studio created product renders and hero images.
ROLE: IDEA CONCEPTION, ART DIRECTION, PROPPING, FOOD & PROP STYLING, PHOTOGRAPHY, VIDEOGRAPHY, PHOTO & VIDEO EDITING, GRAPHIC DESIGN, MOTION DESIGN