pepsico (bubly + lifewtr)
bubly
social evergreen design, photo + video
THE ASK: Implement a new social creative strategy that anthropomorphizes the smiling cans and situates them in their own world – a.k.a. “bubly world” – using brightly colored backdrops and mini props.
THE ANSWER: To keep bubly positioned as a social- and culture-forward brand, “bubly world” assets leveraged trends, pop culture, and humor. Tapping into timely social conversations and making strategic creative choices kept assets from looking too polished or ad-like.
MY ROLE: As Art Director at The Studio at PepsiCo, I ideated and produced evergreen and trending social media content in the form of designed assets, photos, and videos, working cross-functionally with CDs, brand partners, strat, legal, CMs, and copywriters.
SKILLS: IDEA CONCEPTION, ART DIRECTION, PROPPING, FOOD & PROP STYLING, PHOTOGRAPHY, VIDEOGRAPHY, PHOTO & VIDEO EDITING, GRAPHIC DESIGN, MOTION DESIGN
viral hits
290k+ views
1.2M views
790k+ views
3.9M views
450k+ views
1.5M views
1.4M views
1.5M views
social flavor launch campaigns
THE ASK: Leverage trending conversations and pop culture to maximize visibility and impact of various LTO and new flavor launches
THE ANSWER: Tapping into fandoms and interests proven to garner the most impressions and traction for bubly, we concepted flavor launch campaigns based on timely media and conversation: we spoofed Love Island for our Key Lime Pie LTO (see full campaign below!), our Bellini Bliss x Strawberry Sunset launch was inspired by Deuxmoi blind items, and we jumped on the Charli XCX brat album trend as a sustain post for our Melted Ice Pop LTO campaign.
key lime pie lto
lifewtr
social design + photo
THE ASK: Create social assets for LIFEWTR between creative strategies.
THE ANSWER: Without a concrete social creative strategy in place, we focused on creating designed and photographic lifestyle content inspired by the bottle’s recent colorful redesign.
SKILLS: IDEA CONCEPTION, ART DIRECTION, PROPPING, PROP STYLING, PHOTOGRAPHY, PHOTO EDITING, GRAPHIC DESIGN
