pepsico (bubly + lifewtr)
bubly
social evergreen design, photo + video
As Art Director at The Studio at PepsiCo, my team was asked to implement a new social creative strategy for bubly that anthropomorphized the smiling cans and situated them in their own world – a.k.a. “bubly world” – using brightly colored backdrops and mini props.
To keep bubly positioned as a social- and culture-forward brand, “bubly world” assets leveraged trends, pop culture, and humor. Tapping into timely social conversations and making strategic creative choices kept assets from looking too polished or ad-like
viral hits
290k+ views
790k+ views
1.2M views
3.9M views
450k+ views
1.5M views
1.4M views
1.5M views
social flavor launch campaigns
For bigger launches, we tapped into fandoms and interests proven to garner the most impressions and traction for bubly, concepting flavor launch campaigns based on timely media and conversation. We spoofed Love Island for our Key Lime Pie LTO (see full campaign below!), our Bellini Bliss x Strawberry Sunset launch was inspired by Deuxmoi blind items, and we jumped on the Charli XCX brat album trend as a sustain post for our Melted Ice Pop LTO campaign.
key lime pie lto
lifewtr
social design + photo
In my time on the LIFEWTR social team, we were tasked with creating social assets for LIFEWTR between creative strategies. Without a concrete social creative strategy in place, we focused on creating designed and photographic lifestyle content inspired by the bottle’s recent colorful redesign.
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